It started with a smile.

A regular at a small yoga studio on the coast of NJ walked in one sunny afternoon, rolled up her mat, and wandered over to the boutique corner – just like she always did. But this time, something caught her eye. Nestled between the usual lineup of candles and herbal teas was something she hadn’t seen before: yoga-shaped cookie cutters.

She picked one up and laughed. “Crescent Lunge and cookies? Yes, please.”

The studio owner shared how she’d just stocked them, loving the idea of combining mindfulness and creativity in a way that felt both joyful and meaningful. By the next week, the yogi was back – but not alone. She brought three friends with her, and they made a beeline for the boutique section. “You have to see these,” she told them. And just like that, the yoga-shaped cookie cutters had created something special – a moment of delight, a conversation starter, and a sweet extension of their studio practice.

That’s the magic of Yummi Yogi.

Featured in Oprah’s tool to try, Forbes, Best of NJ, Yoga Journal Magazine, and so many others, our cookie cutters have quietly become one of those things you never expect… but instantly love. Whether they’re displayed in a sunny yoga studio, a local wellness boutique, or a coastal coffee shop with a yogi vibe, they invite curiosity, creativity, and connection.

We’ve seen shoppers grab a set for their yoga bestie, a teacher who inspires them, or as a creative gift for someone who could use a little extra joy. From holiday giving to meaningful milestones, they’re the kind of surprise that sparks smiles and stories. They’re not just cookie cutters. They’re little tools for building community.

So, when people ask why we keep making them, the answer is simple: because we love watching how they bring people together.

And if your space is all about mindful movement, sweet connections, and giving your customers something to talk about, these may be just the touch of magic you’re looking for.

Interested in wholesale pricing? Submit an online application for access to our exclusive wholesale shop!

Our complete Yummi Yogi™ Cookie Cutter Collection includes 15 unique yoga-inspired cutters – perfect for drawing attention and sparking joy. It’s a small display with a big impact and just the thing to boost foot traffic and fresh energy in your space this spring.